Facebook and other online profiles

Leveraging Your Facebook Page for a Sales Job Hunt.

While your LinkedIn profile might be shiny and clean, how's your Facebook (and other Socials)? Even other social media platforms? Today, it is easier than ever to check someone's presence online, which is happening increasingly more often during the job hunt. Take the time to remove your questionable spring break trip or your rants about someone you used to date. My wife is a Flight Attendant with a major airline, and her work mobile phone has extensive tracking software. I've heard stories about other Flight attendants calling in sick "from home" only to find out they're traveling somewhere. I tell my kids, "Everything in today's world is recorded."

So yes, Big Brother is watching. Now, that may be a bit extreme, but I encourage you to look at your social media posts through the lens of a potential employer. Only put something in writing that you're comfortable with being printed on the front page of a news source. Think of the New York Times test. In today's competitive job market, leveraging social media platforms like Facebook can significantly enhance your job search efforts, especially when pursuing a career in sales. Your Facebook page isn't just a personal space anymore; it can be a powerful tool to showcase your skills, professionalism, and network. Here's how you can prepare and optimize your Facebook presence to support your job hunt in sales.

1. Audit Your Profile

Start by reviewing your Facebook profile from the perspective of a potential employer. Ensure that your profile and cover photos are professional and reflect your brand. Update your bio with a concise summary highlighting your sales experience, skills, and career aspirations.

2. Highlight Your Achievements

Use the "About" section and your timeline to showcase your professional achievements and milestones related to sales. Highlight any relevant certifications, awards, or recognitions you have received. Share posts or photos from sales-related events, conferences, or achievements demonstrating your field dedication.

3. Showcase Your Skills

Use Facebook's "Featured" section to showcase posts demonstrating your sales skills, such as successful sales campaigns, client testimonials (with permission), or industry insights you've shared. This section allows you to pin important posts to the top of your profile, ensuring they are prominently displayed.

4. Engage Thoughtfully

Engaging with industry-related content is not just about showing off your knowledge; it's about being part of a community. By liking, commenting, and sharing posts from sales influencers, companies you admire, or industry news sources, you're not just demonstrating your passion for sales but joining a conversation. This can help you expand your network and stay updated with the latest trends.

5. Network Wisely

Join Facebook groups relevant to sales professionals or industries you are targeting. Actively participate in discussions, share insights, and connect with fellow group members. Networking on Facebook can lead to valuable connections and potential job opportunities.

6. Privacy Settings

Facebook's privacy settings help you balance your personal and professional life. You can control who sees your posts and information, ensuring your professional side is showcased while your personal life remains private. Take the time to review and adjust your settings, especially for older posts that may not align with your current professional image.

7. Utilize Facebook Marketplace

Explore Facebook Marketplace for sales-related job postings. Many companies now use Facebook as a recruiting platform, and being active can increase your visibility to potential employers.

8. Consistency and Authenticity

Above all, maintain consistency in your messaging and authenticity in your interactions. Employers value candidates who present themselves professionally and genuinely online. Be mindful of your tone and language across all interactions on Facebook.

9. Request Recommendations

Request recommendations from former colleagues, supervisors, or clients who can vouch for your sales skills and work ethic. These endorsements add credibility to your profile and can influence hiring decisions.

10. Stay Updated

Finally, stay informed about industry trends and developments in the sales field. Share relevant articles or insights that showcase your industry knowledge and passion for sales.

By strategically preparing and optimizing your Facebook page, you can effectively support your job hunt for a sales career. Remember, your Facebook profile is an extension of your personal brand. Use it wisely to make a positive impression on potential employers and showcase why you are the ideal candidate for their sales team. Happy job hunting!