Thoughts and Advice on Hiring and Excelling in a Sales Career

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What should be tested for in digital ad sales interviews?
Eric Palmer Eric Palmer

What should be tested for in digital ad sales interviews?

Learn the essential MarTech knowledge and skills that hiring managers test for in digital ad sales interviews. Covers programmatic advertising, data management, emerging technologies, and includes a practical interview question guide with expert tips. Perfect for both hiring managers and candidates.

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How to get into AI technology sales
Eric Palmer Eric Palmer

How to get into AI technology sales

As the thrilling wave of artificial intelligence (AI) continues to revolutionize industries and transform businesses, the demand for skilled AI sales professionals is skyrocketing. If you're passionate about technology, possess strong sales acumen, and are intrigued by AI's transformative power, a career in AI sales could be the perfect fit for you.

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How to Prepare for a Presentation Interview
Eric Palmer Eric Palmer

How to Prepare for a Presentation Interview

A presentation interview is a vital step in the hiring process that offers a beautiful opportunity to showcase your skills and knowledge. This is your chance to illustrate why you would be an excellent fit for the role. Whether you are an experienced sales professional or just starting in the field, honing your presentation skills can significantly enhance your prospects of landing the position. Throughout my experience, I've observed that some candidates need to catch up on promising opportunities due to insufficient preparation for this critical aspect of the interview process.

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How to Write a Job Listing that will Attract Top Sales Talent
Eric Palmer Eric Palmer

How to Write a Job Listing that will Attract Top Sales Talent

When attracting high-performing salespeople, your job listing is not just a tool but the first point of contact. It's a critical element that can set you apart from competitors. This guide explores essential strategies for crafting a compelling job description that directly appeals to the aspirations of top salespeople, turning them from passive applicants into enthusiastic candidates.

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When is it time to look for a new opportunity?
Eric Palmer Eric Palmer

When is it time to look for a new opportunity?

It's interesting to note that while few people actively pursue a career in sales during their education, millions find themselves in this field. With the right company, great products, and positive co-workers, it's possible to have a fulfilling and successful career.

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The Impact of Remote Work on Sales Performance
Eric Palmer Eric Palmer

The Impact of Remote Work on Sales Performance

The rise of remote work has revolutionized how businesses function, and the sales industry is no exception. This shift offers unique advantages and challenges and empowers salespeople, making them integral to the business and significantly impacting sales performance.

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How to write Culture-Focused Interview Questions
Eric Palmer Eric Palmer

How to write Culture-Focused Interview Questions

Identifying the perfect candidate is not just about technical skills. It's about finding individuals who will thrive within your unique company culture. A solid cultural fit brings a host of benefits.

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Resumé Templates That kill in 2025
Eric Palmer Eric Palmer

Resumé Templates That kill in 2025

A well-crafted resumé is your ticket to making a memorable first impression on potential employers. Resumé templates are valuable for streamlining document creation while ensuring a polished and professional appearance. Let's explore the benefits of using resumé templates and provide insights into how to harness their power to propel your career forward.

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A one-page Resumé?
Eric Palmer Eric Palmer

A one-page Resumé?

Let's dive into the topic of crafting a one-page resumé. It is essential to understand that a one-page resumé is the standard recommendation for initial submissions. The extended version should be reserved for the interview phase. Including all comprehensive details on your LinkedIn profile and within the two-page resumé version is advisable. In the case of an online application, you can upload the concise one-page resumé and provide the comprehensive two-page version for reference.

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How to Identify and Develop Future Sales Leaders
Eric Palmer Eric Palmer

How to Identify and Develop Future Sales Leaders

The lifeblood of any successful sales organization is its leadership. Strong sales leaders inspire their teams, drive results, and cultivate a winning culture. The future stars you identify and nurture within your existing salesforce have the potential to impact your organization's success significantly. But how do you identify these future stars within your existing salesforce? And once you've found them, how do you help them blossom into the leaders they're meant to be?

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Why Advertising Sales is Different
Eric Palmer Eric Palmer

Why Advertising Sales is Different

Discover why advertising sales demands unique skills beyond traditional sales roles, from complex media cycles to strategic creativity. A recruiter's insider perspective on what makes top performers excel in today's evolving media landscape.

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Programmatic Advertising in 2025
Eric Palmer Eric Palmer

Programmatic Advertising in 2025

Discover the future of programmatic advertising, growth projections for 2025, and how advertising sales professionals can thrive in this evolving landscape. Expert insights, practical tips, and career opportunities in automated advertising.

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How to Manage and Respond to LinkedIn Messages Professionally: 
Eric Palmer Eric Palmer

How to Manage and Respond to LinkedIn Messages Professionally: 

Transform your LinkedIn inbox into a sales powerhouse. Learn proven strategies for managing messages professionally, including our 4-tier prioritization system and CLEAR response method. Includes templates and tools for sales success. (875M+ LinkedIn users trust these techniques.)

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What is a Reverse-Chronological Resumé?
Eric Palmer Eric Palmer

What is a Reverse-Chronological Resumé?

The reverse chronological resume format remains a popular and practical choice for many job seekers. It's a traditional structure that highlights your most recent and relevant experience, making it easy for employers to assess your qualifications quickly.

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