How to create a winning 30-60-90 day Sales Plan
A Complete Guide for Sales Professionals
Originally published Sep 4, 2024; updated Nov 7, 2024
As a sales recruitment specialist, I've seen countless sales professionals succeed or struggle in their first three months. The difference often comes down to having a strategic 30-60-90 day sales plan. Whether you're preparing for a sales interview or starting a new sales position, this comprehensive guide will show you exactly how to create a plan that impresses hiring managers and sets you up for success.
What is a 30-60-90 Day Sales Plan?
A 30-60-90 day sales plan is a strategic document that outlines your priorities, goals, and success metrics for the first three months in a sales role. It demonstrates to sales managers that you understand:
- Sales process optimization
- Revenue generation strategies
- Pipeline management
- Customer relationship development
- Sales team integration
When Do You Need a 30-60-90 Day Sales Plan?
For Sales Interviews
Many sales managers specifically request a 30-60-90 day plan during the interview process. Why? They want to evaluate:
- Your understanding of the sales cycle
- Strategic thinking abilities
- Goal-setting approach
- Revenue generation potential
- Sales process knowledge
For New Sales Positions
Starting a new sales role? A well-crafted plan helps you:
- Accelerate your sales ramp-up period
- Set clear revenue targets
- Build strong client relationships
- Integrate with the sales team
- Establish performance benchmarks
Essential Elements of a Sales-Focused 30-60-90 Day Plan
First 30 Days: Learning the Sales Process
Focus: Sales Knowledge Acquisition
- Master the company's sales methodology
- Learn the CRM system
- Understand the sales pipeline
- Study competitor analysis
- Review top-performing sales strategies
Days 31-60: Contributing to Sales Goals
Focus: Revenue Generation
- Begin independent prospecting
- Build a sales pipeline
- Conduct customer meetings
- Track conversion rates
- Implement sales strategies
Days 61-90: Driving Sales Results
Focus: Sales Leadership
- Meet or exceed sales quotas
- Optimize sales processes
- Lead sales initiatives
- Propose revenue growth strategies
- Demonstrate ROI
Tips for Creating an Effective Sales Plan
1. Understand Sales Metrics
- Study historical sales data
- Review revenue targets
- Analyze conversion rates
- Track pipeline velocity
- Monitor customer acquisition costs
2. Ask Strategic Questions
- What's the average sales cycle?
- What's the typical closing ratio?
- What's the target market segment?
- What's the current sales strategy?
- What are the key performance indicators?
3. Build Key Sales Relationships
Meet with:
- Sales manager
- Top performers
- Sales enablement team
- Product Specialists
- Account managers
4. Set SMART Sales Goals
Example: "Generate $100,000 in new pipeline opportunities within 60 days through 50 qualified prospect meetings."
5. Define Success Metrics
Track:
- Revenue generated
- Deals closed
- Pipeline value
- Customer meetings
- Win rate
6. Stay Adaptable
- Adjust targets based on market conditions
- Modify strategies as needed
- Seek continuous feedback
- Update goals regularly
- Monitor industry trends
Sample
30-60-90 Day Sales Plan Template
A well-crafted 30-60-90 day sales plan is your roadmap to success in sales recruitment and career advancement. Use this guide to create a plan that showcases your sales expertise, strategic thinking, and revenue-generating potential.
Ready to take your sales career to the next level? Download our complete 30-60-90 day sales plan template and start planning your path to success.
Download our proven 30-60-90 day sales plan template to accelerate your sales career
We Want to Hear from You!
Sales success starts with great conversations. 🗣️ Share your sales recruitment challenges, career victories, or industry insights below. Whether you're scaling your SaaS sales team or looking for your next sales leadership role, let's connect and make it happen. 🚀
Article by Eric Palmer - Chief Recruiter at MySalesRecruiter.co
Let's connect on LinkedIn.
With 10+ years specializing in B2B sales recruitment and talent acquisition, I've helped hundreds of tech companies and sales professionals achieve their growth objectives. My expertise spans SaaS sales recruitment, tech sales talent acquisition, and strategic hiring for high-growth advertising firms.
Expert Sales Recruitment Solutions:
Tech & SaaS Sales Team Building: Strategic recruitment for SDRs, Account Executives, Sales Leaders, and Revenue Teams
Sales Career Advancement: Professional resume optimization and interview coaching for B2B sales professionals
Performance-Based Recruiting: Success-driven contingency recruitment for startups and scale-ups
Industry Focus:
Software as a Service (SaaS)
Enterprise Technology
Digital Advertising
B2B Sales
Revenue Operations
Specialized Placement Areas:
Sales Development Representatives (SDRs)
Account Executives (AEs)
Enterprise Sales Managers
Sales Operations Leaders
Chief Revenue Officers (CROs)
Pacific Northwest Base, National Reach 🌲 Headquartered in Washington's Columbia Gorge region near Hood River, serving clients across North America's leading tech hubs. Our location in the heart of the Pacific Northwest tech corridor provides unique insights into emerging sales talent trends.
Ready to Level Up?Visit MySalesRecruiter.co to discover how we can:
Scale your sales organization
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Optimize your hiring process
Advance your sales career
Connect with me on LinkedIn or subscribe to my YouTube channel (@EricP.Recruiter) for expert sales recruitment insights and career advancement strategies. Your sales success journey starts here!
