Digital Advertising Technology Assessment
Test your knowledge as a AdTech professional.
Instructions
Select the best answer for each question. Each question has only one correct answer.
1. What is a DMP (Data Management Platform)?
a) A platform for creating display advertisements
b) A system that manages website content
c) A platform that collects, organizes, and activates first-, second-, and third-party audience data
d) A tool for managing direct media buys
2. Which metric measures the rate at which users who click on an ad complete a desired action?
a) Click-through rate (CTR)
b) Cost per click (CPC)
c) Conversion rate
d) Viewability rate
3. What is header bidding in programmatic advertising?
a) A way to organize ad creative assets
b) An advanced programmatic technique that allows publishers to offer inventory to multiple ad exchanges simultaneously
c) A method for creating responsive ad layouts
d) A system for managing ad header tags
4. What does VAST stand for in digital video advertising?
a) Video Ad Serving Template
b) Video Analytics Streaming Technology
c) Visual Ad Standard Technology
d) Video Ad System Transfer
5. Which of the following is NOT a common type of programmatic buying model?
a) Real-time bidding (RTB)
b) Programmatic direct
c) Private marketplace (PMP)
d) Sequential bidding optimization (SBO)
6. What is a DSP (Demand-Side Platform)?
a) A platform used by advertisers to buy ad inventory from multiple sources
b) A system for managing website domains
c) A platform for creating digital content
d) A tool for managing email marketing campaigns
7. What is frequency capping?
a) A limit on the bandwidth used for streaming ads
b) A restriction on the number of times an ad is shown to the same user
c) A maximum bid amount for programmatic buying
d) A limit on ad creative file size
8. What is CPM in digital advertising?
a) Cost per minute
b) Cost per message
c) Cost per thousand impressions
d) Cost per market
9. Which technology is used to track user behavior across different devices?
a) Cross-device tracking
b) Cookie syncing
c) Device fingerprinting
d) All of the above
10. What is an SSP (Supply-Side Platform)?
a) A platform for creating social media content
b) A system for managing server security
c) A platform that helps publishers sell their ad inventory programmatically
d) A tool for managing search engine optimization
11. What is viewability in digital advertising?
a) The percentage of an ad that is visible in the browser window
b) The number of times an ad is clicked
c) The time spent viewing an ad
d) The quality of the ad creative
12. What is retargeting?
a) Changing the target audience of an ad campaign
b) Showing ads to users who have previously visited your website or shown interest
c) Redesigning ad creative for different platforms
d) Adjusting bid strategies in real-time
13. What is an ad exchange?
a) A platform where publishers trade ad space directly
b) A marketplace where advertisers and publishers buy and sell ad inventory programmatically
c) A system for exchanging ad creative assets
d) A platform for trading advertising companies' stocks
14. What is first-party data?
a) Data collected directly from your audience or customers
b) Data purchased from data providers
c) Data shared between trusted partners
d) Public demographic data
15. What is ad fraud?
a) Incorrect billing for ad campaigns
b) Using copyrighted images in ads without permission
c) Any practice intended to improperly represent advertising traffic, clicks, or data
d) Running ads without proper disclosure
Answers:
c) A platform that collects, organizes, and activates first-, second-, and third-party audience data
c) Conversion rate
b) An advanced programmatic technique that allows publishers to offer inventory to multiple ad exchanges simultaneously
a) Video Ad Serving Template
d) Sequential bidding optimization (SBO)
a) A platform used by advertisers to buy ad inventory from multiple sources
b) A restriction on the number of times an ad is shown to the same user
c) Cost per thousand impressions
d) All of the above
c) A platform that helps publishers sell their ad inventory programmatically
a) The percentage of an ad that is visible in the browser window
b) Showing ads to users who have previously visited your website or shown interest
b) A marketplace where advertisers and publishers buy and sell ad inventory programmatically
a) Data collected directly from your audience or customers
c) Any practice intended to improperly represent advertising traffic, clicks, or data
Scoring Guide
- 13-15 correct: Expert level understanding
- 10-12 correct: Advanced knowledge
- 7-9 correct: Intermediate understanding
- 4-6 correct: Basic knowledge
- 0-3 correct: Needs improvement
